Phenomenal book
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I highly recommend this book. While the topic is quite scientific, the author
has been able to engage the reader easily with compelling, memorable stories. A great eye-opener!
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An Insightful Read
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With roughly 260 pages and seven chapters (including the conclusion), "Blink" is a well-written and insightful book on the subject of accurate "snap judgment" or two-second of "looking." This book gives us, the reader, a great deal of information about our "moment" to see things accurately, either in quick reaction, warnings, reading strangers, as it is very much like "gut" feelings or first impressions.
I personally found this book to be quite fascinating and insightful to which I enjoyed both Gladwell's flowing writing style and his clear organization. It took me a good few hours to read it as I could not put the book down. To understand our "snap" judgment is to reach an understanding of how basic a human being really is. Today's world, with all the media and overwhelming information, we tend to lose this kind of sense in ourselves.
I would very much recommend this book.
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Revealing
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Another great book by Gladwell. The best part is that he explains why gut feelings may not be correct. Many people go to the bank with gut feelings and lose. Gladwell explains why. On the other hand some people do well with gut feelings. (All is basically the quality of the information that you store in your subconscious.) An 'aha!' type of book.
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At last! a twist to the old marketing idea (and other human topics)!
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Wow! Finally I get to read a book that shows the other side of this coin. M. Gladwell makes a superb work at giving a different idea of how we make judgements and therefore, how we can manage under certain circumstances those belly messages (according to his book, perhaps, only perhaps, we should give more credit to them than we do...). Each reader can make his / her own interpretation of the cases presented and then, understand and apply to every particular experience. Every case presented in this book is (to say the least) fascinating... one of those books you can't stop reading once you opened it!
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Insightful look at snap decisions
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No wonder this is a best seller. The author explains in an easy to follow way, the power of snap decisions and how they work. It shows how powerful and accurate instantaneous decisions can be, that we often are at odds to explain how we arrived at. Gladwell explains how these decisions are arrived at by the meticulous gathering of information by our unconscious.
However they are not always accurate and this is largely due to bias, such as stereotyping and prejudices. No doubt hormones play a role in that bias too, such as when people 'fall' in love and go on to marry that person. Gladwell here sites a number of studies by psychologist John Gottman, who discovered after studying thousands of interviews with married couples that he was able to tell with 95% accuracy whether a couple would remain together after 15 years from just observing an interview with a couple for 15 minutes.
An interesting book that makes one think about the powerful working of the unconscious and how to use it in beneficial ways.
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