THE EMYTH SEMINAR by Michael Gerber: "Taking Charge of Your Business and Your Life" - A Set Of 6 Tapes - Eighty percent of businesses fail in their first five years!
Business guru Michael Gerber knows that most small-business enterprises are not getting what they want out of their businesses. And the chances are slim they ever will because the majority of business owners are missing the fundamental point: The sole and specific reason to build your own business is to provide you with a better life and more of it. PERIOD. Great businesses take ordinary people and leverage them with extraordinary systems. Michael Gerber gives you the practical know-how to build your own system and to become a "Business Development Specialist". Gerber will:
- Show you the Three Essential Components of Business Development; INNOVATION, QUANTIFICATION and ORCHESTRATION.
- Teach you the important questions to ask in order to nurture an extraordinary business.
- Reveal the five skills vital to the entrepreneur - Discrimination, Concentration, Organisation, Innovation and Communication.Gerber's refined techniques for entrepreneurs highlight how to successfully build a business that will soar in any economic market. Learn how to focus on the results, not the work and to see your business as a product! The following is a list of the subjects covered on the cassette tapes:
Side 1--Going to work on your business, not in it
Side 2--Creating the perfect turnkey operation Side 3--Seven steps to building your business (Part 1)
Side 4--Seven steps to building your business (Part 2)
Side 5--Developing your essential business skills
Side 6--Learning to package your business
Side 7--Ordinary people, extraordinary results
Side 8--Knowing when to follow the rules
Side 9--How to create the ideal marketing plan
Side 10--Structuring your organization
Side 11--Defining your customer
Side 12--Going back to the Ritz-Carlton Basics
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